Not every card needs an occasion.
The What-If Series was created for the in-between moments: the quiet thoughts, small check-ins, and simple gestures that often mean the most.
These are modern greeting cards designed for everyday connection.
Minimal. Intentional. Easy to give.
Each card begins with a prompt — “What if…” — and leaves space for something real. No long paragraphs. No exaggerated sentiment. Just a clean design and room for your words.
Built for the Moments We Usually Let Pass
• A soft thank you
• A low-key birthday
• A quiet apology
• A “thinking of you” moment
• A love note without an anniversary
The What-If Series removes the pressure of saying something perfectly — and makes it easier to say something at all.
Printed on premium FSC-certified paper with a matte finish, they’re designed to feel timeless and tactile.
A Modern Greeting Card Line with a Clear Identity
The What-If Series is intentionally cohesive.
The typography, layout, and tone are intentionally consistent — so whether displayed together in a retail setting or kept in a personal drawer at home, they belong to each other.
This is not a scattered assortment.
It’s a modern greeting card line built around clarity and connection
Expanding the Series
The What-If philosophy also extends into minimalist invitation sets, designed for casual gatherings that still deserve intention.
Explore the What-If Invites here.
Seasonal and relationship-focused editions will continue to expand the series — while maintaining the same design language and clarity.
Pair It with Something Meaningful
A modern greeting card can stand alone.
Or it can be paired with one of our slow-living occasion objects — thoughtful pieces designed to mark moments quietly and well.
Explore meaningful gifts and occasion objects here.
Because meaningful gifting doesn’t have to be loud.
It just has to be intentional.
Want the Story Behind the Series?
Read:Modern Greeting Cards for Everyday Connection
Write it.
Give it.
No overthinking.
